As you know, we are avid followers of any innovative charity initiatives, especially when such initiatives are handled in uniquely appealing ways. This is the case for Cadbury Canada’s One for Me, One for You^™ contest in which one winner will receive a $100,000 grand prize and another $100,000 will be donated to a charity of his or her choice.

But what attracted us the most was the platform itself: it systematically presents two mirror screens, and you cannot move your mouse throughout the left side, where you register to earn instant prizes for you, without moving it simultaneously in the right hand side, where it registers instant prizes for charity. You are greeted by the following introductory text:

“Welcome to oneforme.ca”

-> “and welcome to oneforyou.ca”

“Where whatever you do on this side of the page”

-> “You also do it on this side of the page.”

“You could win $100,000 for you.”

-> “And for a charity of your choice.”

“Enter to win $100,000 by entering to win an instant prize.”

-> “And enter to give $100,000 by entering to give an instant prize.”

Charity partners include the following — a large palette of unique causes, each worthier than the other:

The David Suziky Foundation - conserving the environment by providing science-based education, advocacy and policy work, and acting as a catalyst for social change.

The Canadian Foundation for AIDS Research – raising awareness and funds for research into all aspects of AIDS.

UNICEF Canada – global UN-backed for the survival, protection and development of children.

Make-A-Wish Foundation of Canada – helping children with life threatening medical conditions.

Canadian Cancer Society - eradication of cancer and the enhancement of the quality of life of people living with cancer.

Humane Society of Canada – protecting animals and the earth.

CARE Canada – defending dignity and fighting poverty by empowering the world’s most vulnerable and greatest resource for change : women and girls.

Operation Enfant Soleil – sustaining the development of pediatrics and helping children of Quebec.

World Vision Canada – Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice.

United Way - global organism advancing the common good, creating opportunities for a better life for all, by focusing on education, income and health.