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Injecting new life into the Versus perfume by Versace, the incredibly beautiful supermodel Lara Stone exhibits her uninhibited sexuality and nostalgic allure of Brigitte Bardot. The campaign and the bottle design are reminiscent of the ultra Rock-glam Versace.
Photographed by Giampaolo Sgura, the latest Spring/Summer 2010 campaign by the fierce Italian designer, Francesco Scognamiglio reflects sullen beauty armed with genius simplicity and Francesco Scognamiglio cutting edginess. Starring Austrian supermodel, Iris Strubegger.
Marion Cotillard, the face of Lady Dior, returns this season as Lady Rouge. While the first campaign last year (as featured on SQUA.RE) included a Lady Noire film, the second campaign features a song by Lady Rouge, “The Eyes of Mars,” a tune performed with Scottish rock band, Franz Ferdinand.
The fantastic and always amusing Italian designer of hotness, Frankie Morello is back again with, as always, a fun and sexy campaign for his Spring/Summer 2010 collection.
Polish supermodel Anja Rubik goes into the woods for the latest Fendi campaign, photographed by Creative Director (among other things), Karl Lagerfeld. The campaign speaks more Spring more than Summer, and reveals what happens when you go for a stroll in the forest wearing one of the most luxurious brands and its Peek-A-Boo bag.
The always creative and candid Angela Missoni opted for a more “traditional” Italian family affair this season, replacing models for with her family members for the latest Missoni Spring/Summer 2010 campaign. And the perfect person to really capture such a warm portrait of real family intimacy is Juergen Teller.
Iconic fashion photographer Steven Meisel sends a few models flying for the Albertta Ferretti Spring/Summer 2010 campaign, and it spells joy. The collection is soft, cheerfull and full of gaiety. The flying models are Constance Jablonski, Dorothea Barth Jörgensen, Hanne Gaby Odiele and Kasia Struss.
Creative director (and photographer) Milan Vukmirovic surely turned the world of the legendary Italian leather goods company upside down, and in the best of ways. The campaign for the Trussardi 1911 Spring/Summer 2010 men’s collection is the perfect reflection of what Vukmirovic intentions were, western-modern-hippie chic (?!). Photographed by Vukmirovic himself, model Garrett Neff is the perfect face.
Salvatore Ferragamo used the right ingredients for a beautifully graceful and simple campaign for their Spring/Summer 2010 collection, photographed by fashion favorite, Mario Testino, and starring the legendary Claudia Schiffer (who seems to be everywhere!).
In the new Versace campaign, the rock-glam chic dose doesn’t only derive from the Spring/Summer 2010 collection (which we liked), it also comes from Georgia May Jagger, Mick Jagger’s youngest daughter who’s been one of the top models the past few seasons.
Relaxed-Chic is what I would use to describe the Dior Homme Spring/Summer 2010 collection (that’s different than Casual-Chic!!!), and this modest campaign, photographed by the not-somodest Karl Lagerfeld, is a precise demonstration of Relaxed-Chic: looking effortlessly elegant.
Staying true to their heritage, the dynamic Italian duo, Dolce&Gabbana dedicated their entire Spring/Summer 2010 to their heritage, their pride and joy, for both the men and women’s collections. And this macho display of spaghetti male affection is solid proof, that Italians do it better!
Emma Watson, again collaborates with the celebrated British fashion power house and chief creative officer Christopher Bailey for Burberry’s Spring/Summer 2010 campaign, and may we say, while it is much simpler, it is a level further from the previous Fall/Winter campaign. This one has more mystery, allure, and maybe some sexual tension.
Taking place in the irresistibly romantic setting and dramatic background of Buenos Aries, the latest Chanel Spring/Summer 2010 campaign is surely a stunning charmer, with an equally gorgeous cast.
The Givenchy Spring/Summer 2010 campaign is a clear departure from the previous more dark and sultry campaign. Instead, fashion designer Riccardo Tisci along with photographer duo Mert & Marcus opted for the fantastical prints to do the talking this time.
