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Have you missed the WHY launch? Ever since the launch of this Wally-Hermès collaboration in October, we have been avidly following such good taste and avant-garde grandeur. Here is a sight into the yacht that is inspired by the hulls from the Greek age, a yacht that looks like a dream concept but is a whole new reality. And this is not only because it is a living space, similar to a small private island on the sea, but because it can cross the Atlantic four times with no refueling, and is the most environmentally friendly a yacht can be today. Since its launch last Fall all the way to the recent Abu Dhabi Yacht show this past month, the WHY yacht has been proving its timeless and limitless potential.
WHY Wally Hermès Yacht - View from Behind
Following on the heels of the regatta in Nice in November 2009, the Louis Vuitton Trophy — a world-class sailing and racing series — moves on to its next venue, Auckland, rightfully known as the City of Sails. The event will be held from March 9-12, 2010, and will feature eight participating teams. The Trophy series will then move on to La Maddelena, Dubai, and finally Hong Kong.
Magnum Marine, the Italian-owned, Florida-based manufacturer of high-performance yachts has announced that the production of their latest project, the Magnum 100, has commenced.
The Magnum 100 will be the most luxurious yacht produced by Magnum Marine yet. It will include a range of indoor and outdoor seating, dining and viewing areas, along with an expandable top that allows adjustment of shaded areas. The four staterooms, reception and salon areas, and all other interior spaces will be custom-designed and built based upon owner specifications. An outdoor cockpit gives the 100-foot vessel a glamorous touch. Read the rest of this entry »
Ferrari has just announced that the brand-new 458 Italia, unveiled in September 2009 at the Frankfurt Auto Show, will be available for a starting price of £169,145. Additional options available include LED indicator lights on the steering wheel, Alcantara microsuede trim for the trunk, and electric seats.
Just as for Formula One, it’s all about the skill of the driver and his team. And there’s no exception to the rule at the recently completed 2009 Series of the Super Trofeo at the highly acclaimed Circuit De Catalunya and in the sunshine of Provence, in France. As explained in a recent post, on top of contributing exciting new dates to the existing racing calendar, the series symbolises a fascinating alliance between two legendary brands: Lamborghini and Blancpain.
The series began with a quick start where its corporate sponsor, Blancain and the brand’s President and CEO, Marc A. Hayek, became quick on the mark on the race track to make him win third place in round two of the first race along side with his co-driver and Le Mans Champion and Dutchman, Peter Knox. Read the rest of this entry »
Before the turn of the century – one brand has made an international acclaim to a high-end luxury series of leather goods, jewellery and now a lifestyle that people of the 21st Century aspire to and its name is: Louis Vuitton.
This Paris based Fashion House has come 360 in its efforts to become a leader in its own accord but to now lend its name and its weight to an international series of regatta that has been called the ‘Louis Vuitton World Series’. And as such it is trying to reach new heights to become one of the “world’s most prestigious series in yacht racing”; however not forgetting it is not in competition with the America’s Cup.
Read the rest of this entry »
Michael Schumacher, 40, agreed earlier this summer to drive in Felipe Massa’s place as Massa’s accident preventing him from staying on the race circuit. However, Schumacher had to cancel his return this week due to injuries sustained in a motorcycle accident earlier this year. Ferrari says Italian Luca Badoer will replace Schumacher at this month’s European Grand Prix at Valencia.
Ever since the designs have been revealed by the legendary brand, the world has been buzzing about the Ferrari 458 Italia. This is probably because the vision behind the innovative new car is one we value most: it pays homage to its heritage and to its country of origin, Italy — the country whose unique values simply are creative flair, exceptional quality and highly refined style.
As simple as it sounds, it is just as much highly powerful and we love and fully endorse the style of the 458 Italia. World-champion Michael Schumacher, whom we have just heard was going to stop his retirement for Ferrari, has been involved since day one on the conception of this exciting new model. Read the rest of this entry »
Unlike earlier statements on the topic, it is now being confirmed, subject to a medical check, that the Scuderia Ferrari team will put F1 seven-world champion Michael Schumacher back on the track as a one-off occasion to stand-in for the injured Felipe Massa at the European Grand Prix in Valencia on 23 August.
Schumacher is still an ambassador and adviser to Ferrari and wishes to support the team for which he won five of his titles but also his close friend Massa himself. Read the rest of this entry »
Various high-profile car racers have been linked as potential replacements ahead of the European Grand Prix in Valencia at the end of next month since the Ferrari team’s Felipe Massa underwent life-saving surgery at last weekend’s Hungarian Grand Prix accident.
The seven-time world champion Michael Schumacher, who still remains a Ferrari ambassador and adviser today has been linked with a comeback. Read the rest of this entry »
Sunday’s Hungarian Grand Prix in Budapest marked a comeback for Lewis Hamilton, who took his and the McLaren Mercedes team’s first victory of 2009.
It was a tense race, following Felipe Massa’s accident on Saturday, the Ferrari driver. Massa was sadly struck in the head by a spring that had come off another car. He was in stable condition yesterday in the intensive-care unit of a military hospital. Read the rest of this entry »
The new Super Trofeo race symbolises a fascinating alliance between two legendary brands: Blancpain, the world’s oldest watch brand, and Lamborghini, one of the most iconic car manufacturers.
The first leg in Italy, organised within the FIA GT championship on the famous Adria racing track, saw Blancpain’s President and CEO Marc A. Hayek placed third after the second round on the wheel of a Lamborghini Gallardo LP560-4 bearing the Blancpain colors, alongside famous driver Peter Kox from the Netherlands.
This month has proved a busy time on SQUA.RE’s main channel with the latest top content showing the best in international glamour. Here’s three highlights not to be missed… click on each image to view the video:
Positioned in the heart of Notting Hill, London, Wanted Gallery was founded at the end of 2007 by entrepreneurs Max Wiedemann and Timo Weber. Their philosophy? To create a space to showcase emerging European artists based on accessibility, affordability and creation of a ‘culture of desire’. SQUA.RE dropped into their Candy Shop private view and caught up with Max on his graffiti escapades.
The new Porsche 911 Carrera remains true to the brand’s philosophy, it lets the product do the talking. The new angel of the road features ‘discreet’ exterior modifications as well as three new technologies: two new engines, a new four-wheel-drive system and a new super-fast gearbox. If you opt for the Sports Chrono Package Plus, you get launch control which will reduce the 0-60mph time by 0.2 seconds.
Las Vegas is upping the ante for luxury hotels, shopping and dining. Not to be outshone, The Palazzo has opened its golden doors to celebrities, high-profile figures and luxury lovers, offering a 3000 plus room resort on the Strip. With a grand gala opening evening filled with major names, The Palazzo, a sister hotel to The Venetian, is a suite only hotel featuring restaurants from the who’s who in chefdom and a nightclub owned by Jaz-Z. Shopping includes the first Barneys New York in Vegas.
The fusion of art and cars is in. Car companies are now commissioning artists to customize cars while artists such as Damien Hirst and Richard Prince are making car artworks. Whatever it is, car art is a new trend.
Since 1975, artists from around the world have collaborated with BMW in their Art Car Collection making it the first car company to commission artists to paint its cars. Employing artists such as Roy Lichtenstein, Any Warhol, and David Hockney, the collection has become the epitome of developments linking art and technology. The Art Car concept was initiated by auctioneer and racing driver Herve Poulain. His artist friend Alexander Calder first created the design in order to transform Poulain’s BMW racing car into a work of art. Poulain later raced this same car at Le Mans.
Following an incredibly enthusiastic response to this first design, BMW established their Art Car Collection. Racing cars that had participated in the Le Mans race were first used, but later BMW decided to incorporate their production cars into the collection.
The BMW H2R project by Finnish artist Olafur Eliasson is the latest addition to the BMW Art Car Collection. Eliasson has created the hydrogen-powered car, the most recent development of BMW’s ongoing Hydrogen research program and also the 16th edition in their Art Car Collection. A work of truly artistic proportion coupled with breakthrough technology, the vehicle has already achieved nine records for hydrogen-powered cars at Miramas test track in Southern France.
The car features a combustion engine and can accelerate from 0-62mph in six seconds and will achieve a top speed of over 186mph. The BMW H2R shows the power of bringing together the effectiveness of liquid hydrogen and automotive design.
The artist’s latest work, the BMW H2R is currently being exhibited at ‘Your tempo: Olafur Eliasson’, marking the first public appearance of ‘Your mobile expectations H2R project’ as part of Eliasson’s retrospective show at the Museum of Modern Art in San Francisco. The exhibition goes through February 24, 2009 at SFMOMA.
Image: Olafur Eliasson, Your Mobile Expectations: BMW H2R, 2007. BMW H2R chassis, stainless steel, copper, aluminum, ice, and cooling unit. Courtesy of the artist.
Cannes Boat Show – 2008. The Russian Yacht Club held a gala dinner and ‘boat catwalk’ at Cannes super glamorous Espace Riviera. Open for the show’s Russian visitors during the daytime for consulting services and presentations, the Russian Yacht Club hosted an extravagant gala dinner for its highly influential guests. Situated directly on the sea, guests dined on fine cuisine while watching the choreographed ‘Yacht fashion show’. The latest in mega yachts elegantly twirled in circles, showing off their sleek designs, combining Riviera and Russian chic.
