Relaxed-Chic is what I would use to describe the Dior Homme Spring/Summer 2010 collection (that’s different than Casual-Chic!!!), and this modest campaign, photographed by the not-somodest Karl Lagerfeld, is a precise demonstration of Relaxed-Chic: looking effortlessly elegant.

I have been quite drawn to Kris van Assche since he took over Dior Homme, his collections brought the label a whole new and “fresh” feeling on a different level.

And I’m totally into clothes and styling of the featured looks, particularly the second photograph.

The campaign starring the cold-shouldered Juan Manuel Arancibia.