There is no doubt that Miuccia Prada is one of the most intellectual designers of our time. Often her collections offer more for thought than just frivolous fashion, with her signature hard-edged minimalist approach that, because she is quite open minded isn’t afraid of going the opposite direction. And the Spring/Summer 2010 collection was just that.
The fashion show displayed projections of fading doorways, chandeliers and beaches, “[It’s] between reality and fantasy… How life is today. High and low, palazzos, and the popular. I really liked it” said Prada. Indeed her messages were clear throughout the collection, mixing the reality of her designs with crystals from chandeliers covering tops, shoes and handbags, and colorful vintage beach prints from 50s postcards on tops, dresses and shorts with dark grey duchess satin and nylon jackets, coats, bermudas and shorts.
The collection is beautiful, fun and chic in many ways, and a pivotal refreshing point from last season’s gloomy, gorgeous setting- “When things are bad, you have to come out from that. Optimism is a choice.” Prada declared.