Preview below Gucci’s Fall/Winter 2009/10 campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Emmanuelle Alt.

It’s all about the attitude mixed with the glamour, the two variables in style that when well mixed, mean you can’t go wrong. The models above and throughout have this insightful-meets-nonchalant look which certainly proves the point.

The dynamics of the campaign are played by a large but select it crowd including some of our favourite models: Adrian Bosch, Benoni Loos, Christian Brylle, Gerhard Freidl, Matvey Lykov, Abbey Lee Kershaw, Anja Rubik, Dree Hemingway, Freja Beha Erichsen, Jacquetta Wheeler, Jamie Bochert, Myf Shepherd, Natasha Poly, and Raquel Zimmermann.

Gucci also ensured to make the collection fully available on their online boutique inspired website.