Luxury

From July 16th to August 29th, Printemps steps into the spotlight and becomes Printemps Palace, the only department store transformed into a luxury hotel, and explores the art of traveling in luxury Parisian hotels.

For the second year in a row, Printemps partners with the most prestigious luxury Parisian hotels and highlights the best “Made in France” savvy during an exceptional event. Destinations within a destination, luxury Parisian hotels are veritable urban resort spots that invite their customers to experience the heights of refinement and luxury that is unabashedly French, within their doors. These ravishing escapades emphasise distinction, ease and splendor. They are an art form with its own references and they must be practiced with style. Drawing from its fashion expertise, Printemps reveals its vision of the art of traveling in luxury Parisian hotels via a special event that is authentic, chic, fun and completely in line with the stores and anchored in its time and at the heart of luxury. Now arriving for a ferociously urban getaway.

The Store: World of the sublime

The Printemps storefronts perfectly harmonises the art of traveling in luxury Parisian hotels. It is an experience that puts every sense into ecstasy: sensual and beautiful. We are in the kingdom of absolute pleasure, luxury, pure estheticism and extreme sophistication. In nine grippingly glamorous scenes, the storefronts tell the tale of a luxury odyssey. The protagonists of this story are the emblematic spaces within luxury Parisian hotels. Each scene is enhanced by the fiery aura of a chameleon-like muse (always the same, always different) with an impeccable, avant-garde and terribly sexy style. The photos, featured in the decoration of each storefront, are taken by Bruno Dayan, a “possessed” fashion photographer. His campaigns for Louis Vuitton, Yves Saint Laurent Parfums, Dior, Céline and Chantal Thomass and his fashion series for edgy magazines, such as Numéro, Vogue, Dansk, Qvest and D la Reppublica.

We find the elements characteristic of his style in his storefront shots: a sensuality and the art of traveling in luxury mix of retro pin-up influences from the 40s, divas from the 80s, references to cabarets; showcased in very dramatic poses infused with hidden eroticism: a subtle touch of irreverence.

Jimmy Choo: limited-edition

Exclusively for Printemps Palace, Jimmy Choo offers 3 limited edition accessories boasting a style in perfect harmony with the theme: a MORSE ballerina flat model in natural colored rat snake, a ZULU clutch in natural-colored rat snake and a BARI handbag in white crocodile. Elegance, modernity and comfort in materials and colors that evoke exoticism.

Travel Printemps

TravelChic is the 1st concept store dedicated to deluxe-fashion-travel. We live in a globalised world where geographic, linguistic and cultural borders are fading. As these borders disappear, the standards of well-informed travelers for products at once fashionable and functional are rising. High-tech yuppie backpackers, urban fashion nomads, new hype metropolitan explorers… For this new genre of travelers, practicality must go hand in hand with beauty – an observation that the most illustrious brands have not ignored. Clever tailor-made trunks, travel equipment by famous couturiers, digital cameras customized by designers, small-scale series or limited editions. A synonym of refinement, travel has become one of the most wonderful sources of inspiration for luxury. Brands are surpassing themselves with creativity, ingeniousness and know-how to give form to the most stylised travel partners. Reflecting the new fashions, Printemps presents its 1st temporary boutique devoted to travel, practiced as a fashionable urban art form.

Printemps services

With the aim of becoming one of the top five department stores in the world, Printemps has crafted upscale and personalised services at the heart of its privileged relationship with customers to offer them a unique shopping experience. Printemps thus continues to enrich its range of services with a tailor-made approach comparable to that developed by luxury hotels. These services include:

Printemps Concierge – Order a chauffeured limousine to go from the airport to the hotel or a private jet for a shopping escapade in New York, find a dream villa on the French Riviera, privatize the Eiffel Tower restaurant for a romantic dinner or reserve a “Paris by night” tour on the city’s most beautiful yacht.

Following in the footsteps of luxury hotels, Printemps offers its customers a first in France: a personal assistant with a special hotline available 24/7 from anywhere in the world to offer the highest level of service in the spirit that has ensured the excellence of this initiative.

Personalised shopping – No matter what the occasion, Printemps offers its customers a team of 10 multilingual stylists (who speak 6 languages), all with a background in the most prestigious luxury brands.